CI cube

Team: Khoa Tran (individual)

Year: 2020

Keywords: corporate gift, gift exchange, CIF, creative industries, QUT

The problem

Design a corporate gift for the Creative Industries Faculty International and Engagement team to give to domestic visitors and people and organisations on international visits.

The solution

A unique and memorable 4-piece coaster pack that is not only designed and potentially created by QUT but also represents Brisbane and promotes diversity, interdisciplinarity, and unity within the Faculty.

The impact

A unique corporate gift that provides its users with a sense of appreciation and recognition. The gift is also hard to replicate by competitors and effective at establishing rapport between two parties, and communicating interest in further collaboration, and making a positive impression.

RESEARCH

Research report

This report aims to investigate gift-giving etiquette in different cultures, users' latent needs, existing products, and trends in the gift market.

DOWNLOAD

User persona and journey map

From research, persona and journey maps were created to capture the users and their pain points within the potential context of use.

Interviews

Six interviews were conducted with six individuals with different backgrounds and occupations who have had experience with corporate gift exchange in different contexts.

USER GROUP

Recruitment agents

Need a way to reduce stress by achieving a sense of appreciation and recognition.

FEATURES

Pitch

Summary of research and process of designing a tier-2 corporate gift.

Hero shot

The CI Cube encapsulates the essence of the University, Faculty, and Brisbane. The product is unique and memorable in the sense that it has a simple design, yet it emits a strong sense of self-identity.

CMYK

The product embraces a technical practice in visualisation to demonstrate an abstract perception. The visual resemblance of colour in CMYK printing effectively conveys the importance of the three Schools in nurturing creative capability.

Design narrative

The plates are made from acrylic with UV printed characters. The base is made from colonial pine which is a softwood timber native to South East Queensland. This type of wood is regionally important to commercial softwood plantations in Queensland, contributing to the preservation and expansion of Queensland forests.